The custom packaging of the garment packaging can be regarded as the business card of the product. The exquisite packaging can not only improve the value of the product, but also improve the shopping experience of the customer. However, the exquisite packaging will give you an advantage in the competition.
How to choose the best packaging carton for your clothing brand
Want to learn how to do this? You need to read this article carefully, and we don’t have a standard answer, but we will guide you through the first step. Think of it as a getting started guide for clothing packaging.
Think about your target audience
How old are they? What are they doing? Where are they hanging out? You may have answered these questions when you start building your own brand, but now when you look back at these questions again, do you guess the key to the problem? Knowing who your potential buyers are will help you clear up many concerns.
According to some research, people read an average of seven words while shopping! This is very little reading. This means your packaging needs to tell your brand story silently. Fortunately, there are many ways to explore storytelling without text. Anything from color, material and font type can help you with this task. Don’t be afraid to hire a professional to help you. In fact, I encourage you to do this. There are graphic designers specializing in packaging that can help you achieve your vision. If you don’t have a large budget, you can contact a young designer who has just graduated. He may be more interested in your product than earning a big salary.
What is your packaging use? Is it just a beautiful package designed to attract customers’ attention? Or will it be shipped to the other side of the world? Will they overlap each other? Can it be changed once it is opened? The packaging used for window display is very different from another package designed to withstand long trips. Its purpose should tell you what shape, material and size it needs.
Customized clothing packaging can increase your sales volume and promote the brand. Hope this article can solve your confusion.